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My Facebook advertising campaign reports more recordings than show up in ScreenSquid.

Facebook tracks clicks on ads before the page loads. ScreenSquid tracks users after the entire page has loaded. If the user bounces before the page has loaded and ScreenSquid has a chance to start, the session is not recorded.

Fast bounces that prevent analytics from working properly are a common issue when using advertising networks as ads typically have a high bounce rate. You can read more about this specific issue on Facebook’s help desk here.