Usability

Simple Ways to Reduce Shopping Cart Abandonment

You might be driving a respectable amount of traffic to your online store, but your visitor count means nothing if a large percentage of your visitors are abandoning their shopping carts. If people have gone to the trouble of visiting your website, browsing through your products and adding one or...

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ScreenSquid NewsWordpress

Track Your WordPress Visitors with the ScreenSquid Screen Recording Plugin

Have you ever wanted to see what your visitors see while they visit your site? Check our new Wordpress plugin that makes it super easy to install ScreenSquid tracking. How to install ScreenSquid for Wordpress First, navigate to your Wordpress admin dashboard. Click on “Plugins.” <img src="/images/posts/2016-10-25-track-wordpress-visitors-screensquid-plugin/plugins-1.png" alt="Click...

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TrackingAnalytics

9 Key Metrics Every Online Business Should Be Tracking

Online businesses have a distinct advantage over the traditional brick-and-mortar enterprises. The ability to track metrics at a deep level is simply not as accessible for traditional businesses, whereas their online counterparts can uncover precise data about traffic, sales, conversions, and more. Many online businesses do not give an adequate...

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User Experience

Think UX Doesn't Matter? 5 Ways User Experience Design Affects Your Business

From the colors of your website to the placement of static content, each component of consumer-facing design affects your company’s bottom line. How customers feel when they interact with your business online influences not only their purchasing decisions but their impression of your brand too. Do you make it easy...

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